RetentionLab — Know who's leaving before they go

1,829 customers hitting their churn cliff right now

Shopify retention intelligence

Know who's leaving
before they go.

Every customer has a window. It opens at day 19 and closes at day 60. RetentionLab shows you exactly who's in that window right now, how much they're worth, and what to do before it closes.

See my revenue at risk — free → See how it works

🛡 See your revenue at risk in 3 minutes — guaranteed. If you don't find at least $1,000 in recoverable revenue in your first 7 days, your first month is free.

No credit card required · Live in under 3 minutes · No engineering needed

app.retentionlab.ai

Active customers

2,886

9,191 total lifetime

M3 retention

50.8%

2.8x DTC median

Cohort trend

▲ Improving

Recent avg: 52.5%

Churn rate

68.6%

3.8x above median

722 customers are about to go cold

1,829 have crossed the point of no return — act before day 60

$31,062
at risk

The window

Your customers decide to leave long before you notice.

Most brands find out a customer churned months after it happened. By then it's too late — they've moved on and the win-back cost is 5× higher than it needed to be. There's a window. It opens around day 19 and closes at day 60. Inside that window, one well-timed message recovers 20–40% of customers who would otherwise never come back.

The problem

Most brands don't know the window exists. And the ones that do don't know which customers are in it right now.

What RetentionLab does

Every morning we show you exactly which customers are in their window, how much they're worth, and the one thing to do today to keep them. Not a report. A decision.

The 60-day customer window

What happens after a customer's first purchase

Day 0

Day 19

Day 60

Day 90+

Day 0–19 · Honeymoon

Customer is excited. Likelihood of reorder is high. Most brands do nothing.

Day 19–60 · The window

Interest is cooling. This is your window. The right message here recovers 20–40% of at-risk customers.

Day 60+ · Point of no return

Window closed. Win-back cost is 5× higher. Most brands discover the churn here — 3 months too late.

⚡ RetentionLab — Act Now

Send win-back to 722 customers

Crossing day 45 this week · window closing

$24,877

Day-19 reorder nudge ready

341 customers entering window today

$12,440

How it works

Three minutes to your first insight.

No setup calls. No CSV exports. No code required.

🔗

Connect your store

One click connects RetentionLab to your Shopify order history. We read your orders and customers — nothing else.

Under 60 seconds

📊

See who's at risk

Your dashboard populates instantly. See which customers are about to go cold, how much revenue is at risk, and when they'll cross the point of no return.

Under 2 minutes

⚡

Act before the window closes

Export your at-risk list to Klaviyo, Attentive, or Postscript. Launch gives you a CSV. Growth syncs your segment in one click. Either way — right people, right moment.

Day 1 results

Two jobs. One product.

See the window. Act before it closes.

Most tools give you data. RetentionLab gives you a ranked list of customers to contact today — and tells you exactly how long you have before it's too late.

Job 1 — See

Know exactly who is about to leave

RetentionLab scores every customer by churn risk and shows you who's at risk, how many there are, and how much revenue is on the line — so you know exactly what you're dealing with before you act.

About to go cold — see how many customers are in their window and the total revenue at stake

Ready to come back — churned customers ranked by conversion likelihood

Your best customers — who to protect and who to upsell

How you compare — your retention vs DTC benchmarks, plain English

Launch shows your top 10 customers per segment. Upgrade to Growth to export the full list directly to Klaviyo.

Launch · $99/mo

Job 2 — Act

Fix it — with one click to Klaviyo

Full list, no blur. Export to Klaviyo, Attentive, or Postscript in one click. See which acquisition channels produce customers who stay — and which are draining your budget.

Full customer list — every at-risk customer, direct export to your ESP

Channel attribution — LTV by source, shows exactly where to shift budget

90-day roadmap — three prioritized actions with dollar values attached

Executive view — one-page summary ready to share with a co-founder

Growth · $499/mo

🔗

RetentionLab is the missing layer between your Shopify data and Klaviyo. Klaviyo sends the email. RetentionLab tells you who to send it to, when, and how much revenue is at stake.

Pricing

Simple pricing. Real results.

Start free. See your revenue at risk in under 3 minutes. Upgrade when you're ready.

Save 20%

Launch Plan

Understand your retention

$99/mo

Billed monthly · Cancel anytime

See my revenue at risk — free →

No credit card required to start

Your customers ranked by churn risk
Revenue at risk — down to the dollar
Cohort retention analysis
DTC benchmark comparison

Everything you need to know before connecting your store.

Klaviyo tells you how your emails perform. RetentionLab tells you which customers are about to stop buying — before you've sent them anything. We identify the problem. Klaviyo is how you fix it. Most of our customers use both together.

No. You connect your Shopify store with one click and see your first insights in under 3 minutes. No code, no setup calls, no CSV exports. If you can use Shopify, you can use RetentionLab.

We read your order history and customer records — that's it. We never access your product inventory, pricing, or payment information. We never share your data with other brands. Your store data is yours and stays yours.

RetentionLab works best for stores with at least 500 lifetime customers. Below that, cohort analysis becomes less statistically meaningful. Sign up anyway — your dashboard improves automatically as your order history grows.

Triple Whale focuses on attribution. Lifetimely focuses on LTV reporting. RetentionLab focuses on one thing: which customers are about to stop buying, how much revenue that represents, and exactly what to do about it today. We're the only tool built specifically around that question.

Yes. No contracts, no cancellation fees. If you cancel, you keep access until the end of your billing period. We'd rather earn your business every month than lock you in.

See your revenue at risk in 3 minutes — guaranteed. If you don't find at least $1,000 in recoverable revenue in your first 7 days, your first month is free. No hoops, no questions asked. Email hello@retentionlab.ai and we'll refund you same day.

Know who's leavingbefore they go.