Writing for DTC operators
Retention, LTV, churn, the Klaviyo stack, and what AI actually changes for ecommerce. Opinionated. Benchmarks-first. From the team building RetentionLab.
Latest
LTV vs CLV vs CLTV: Are They Actually Different?
LTV, CLV, and CLTV are the same metric under three names. But there's a distinction nobody talks about: aggregate LTV versus individual CLV. It's the one that actually changes how you market.
How to Increase Customer Lifetime Value: 12 Tactics That Actually Work
Most LTV lists rehash the same five suggestions. Here are 12 tactics that actually move the number, ordered by where they hit the LTV equation, with the post-purchase product re-match nobody is doing.
What's a Good LTV for a DTC Brand? 2026 Benchmarks by Vertical
Median DTC LTV runs $80–$240 depending on vertical, AOV, and margin. 2026 benchmarks for skincare, supplements, apparel, food, subscription, and home goods.
LTV & Lifetime Value
LTV vs CLV vs CLTV: Are They Actually Different?
LTV, CLV, and CLTV are the same metric under three names. But there's a distinction nobody talks about: aggregate LTV versus individual CLV. It's the one that actually changes how you market.
How to Increase Customer Lifetime Value: 12 Tactics That Actually Work
Most LTV lists rehash the same five suggestions. Here are 12 tactics that actually move the number, ordered by where they hit the LTV equation, with the post-purchase product re-match nobody is doing.
What's a Good LTV for a DTC Brand? 2026 Benchmarks by Vertical
Median DTC LTV runs $80–$240 depending on vertical, AOV, and margin. 2026 benchmarks for skincare, supplements, apparel, food, subscription, and home goods.
AI & Retention
More posts in this cluster are on the way.
Klaviyo & ESPs
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Retention Fundamentals
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Comparisons
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