Free tools for DTC brands
Calculators and quick analyses built by the team behind RetentionLab. No signup. No email gate. Designed to actually be useful, not to fish for your contact info.
Customer Lifetime Value (LTV) Calculator
Three formulas, DTC industry benchmarks, LTV:CAC analysis. The first sanity check on any acquisition spend.
LTV · CLV · LTV:CAC · DTC benchmarks
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Repeat Purchase Rate Calculator
The cleanest single metric for whether your retention is working. Three formulas plus DTC vertical benchmarks.
Repeat customer rate · Order share · N-day · DTC benchmarks
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