Company

We build the layer that makes brands worth coming back to.

Most retention software treats retention like a campaign problem. It isn't. It's a relationship problem. We built RetentionLab because nobody else was building for that.

The thesis

Customers don't become loyal because of another discount.

They become loyal because they feel understood, remembered, valued, and consistently served. That's a different problem from the one most marketing tools were built to solve.

Modern retention isn't about sending more messages. It's about building better relationships with every customer — at the right time, in the right way, with something that actually matters to them. That's how one-time buyers become repeat customers. How repeat customers become loyalists. And how loyalists become lifelong super fans.

How we work

We optimize for the next ten years, not the next purchase.

We don't want to sell you software you don't use. The performance fee on recovered revenue exists because it's the honest way to do this — if RetentionLab isn't making your customers stick, you shouldn't be paying for it.

We don't want to replace the tools you already pay for. Klaviyo, Omnisend, Mailchimp, Postscript, Recharge — those are great at what they do. We sit between them and your store and do the part nobody else does: figuring out who needs to hear from you, what they need to hear, and when.

The stack

Built to fit the tools you already use.

Stores we connect to
Shopify, WooCommerce, BigCommerce, GoHighLevel
ESPs we drive
Klaviyo, Omnisend, Mailchimp, Postscript
Audience destinations
Meta, Google, TikTok
Subscription signals
Recharge