Graphic of a large white circular gradient over a blue background with layered curved outlines.
Pricing Plan

Start With Intelligence. Scale Into Revenue.

Begin with a complimentary industry intelligence report, then expand into predictive modeling and cross-brand revenue access as your growth evolves.
Launch Plan
For brands getting serious about retention.

$ 99.00 USD

/Month
Get Started Now
Added Features
Churn prediction model trained on your data
At-risk customers ranked by revenue at risk
DTC benchmark comparison (M1, M3, M6)
AI-powered retention analytics
Growth Plan
For brands ready to take action at scale. Everything in Launch, plus:

$ 499.00 USD

/Month
Get Started Now
Added Features
Full customer table with filters and segmentation
Channel + product + geographic intelligence
Customer persona profiling with demographics
8 deep analytics questions with evidence
Full email template library with unlimited exports
Daily data refresh
Agent Plan
For brands that want retention on autopilot. Everything in Growth, plus:

$ 1,499.00 USD

/Month
Get Started Now
Added Features
Individual customer alerts before they churn
Autonomous campaigns — we identify, send, and track for you
Multi-channel escalation (email → SMS → direct mail)
Monthly executive PDF report for leadership
Custom 90-day retention playbook, updated quarterly
Dedicated Slack alerts on at-risk VIPs
Launch Plan
For brands getting serious about retention.

$ 949.00 USD

/Yearly
Get Started Now
Added Features
Churn prediction model trained on your data
At-risk customers ranked by revenue at risk
DTC benchmark comparison (M1, M3, M6)
AI-powered retention analytics
Growth Plan
For brands ready to take action at scale. Everything in Launch, plus:

$ 4,789.00 USD

/Yearly
Get Started Now
Added Features
Full customer table with filters and segmentation
Channel + product + geographic intelligence
Customer persona profiling with demographics
8 deep analytics questions with evidence
Full email template library with unlimited exports
Agent Plan
For brands that want retention on autopilot. Everything in Growth, plus:

$ 14,390.00 USD

/Yearly
Get Started Now
Added Features
Individual customer alerts before they churn
Autonomous campaigns — we identify, send, and track for you
Multi-channel escalation (email → SMS → direct mail)
Monthly executive PDF report for leadership
Custom 90-day retention playbook, updated quarterly
Trusted by 100+ founders & business owners
Pricing

Designed to Scale With Your Lifecycle Growth

Our pricing aligns with impact — begin with intelligence, scale into predictive optimization, and unlock cross-brand revenue as performance grows.
Plan Features
Intelligence
FREE
Growth
$500
Network
$900
Custom Industry Intelligence Report
LTV Percentile Benchmarking
Churn Risk Benchmarking
Customer-Level Predictive Scoring
Expansion Readiness Index
Industry Performance Dashboard
AI Retention Strategy Recommendations
Category-Level Performance Index Access
Lifecycle Transition Mapping
Cross-Brand Partner Controls
Revenue Routing Access
Attributed Conversion Tracking
Revenue Share Programs
Incremental Revenue Impact Reporting
Dedicated Strategic Support
Plan Features
Free Plan
$00
Hosting
Unlimited
Team Collaboration
Advanced
Mobile App Access
Calendar & Scheduling
20
Analytics & Reporting
Advanced
Integrations
Third-Party Apps
File Sharing & Storage
Advanced
Accounting Tools
Advanced
CRM Integration
Automation & AI
Workflow Automation
AI-Powered Insights
Customer Support
Advanced
Uptime SLA
Plan Features
Starter
$29
Hosting
Unlimited
Team Collaboration
Advanced
Mobile App Access
Calendar & Scheduling
Unlimited
Analytics & Reporting
Custom
Integrations
Third-Party Apps
Unlimited
File Sharing & Storage
Custom
Accounting Tools
Custom
CRM Integration
Automation & AI
Workflow Automation
Unlimited
AI-Powered Insights
Customer Support
Advanced
Uptime SLA
Full
Plan Features
Organization
$99
Hosting
Unlimited
Team Collaboration
Advanced
Mobile App Access
Calendar & Scheduling
Unlimited
Analytics & Reporting
Custom
Integrations
Third-Party Apps
Unlimited
File Sharing & Storage
Custom
Accounting Tools
Custom
CRM Integration
Automation & AI
Workflow Automation
Unlimited
AI-Powered Insights
Customer Support
Advanced
Uptime SLA
Full
Customer Reviews

Why Subscription Brands Choose RetentionLab

RetentionLab helps brands extend lifetime value, benchmark performance,
and monetize predictable customer transitions.
The benchmarking alone justified it. We finally understand where we actually stand.
Young man with short light brown hair wearing a light pink shirt, looking directly at the camera against a white background.
Will Wright
COO, Subscription Brand
Cross-brand routing delivered higher-quality subscribers than paid channels.
Portrait of a young man with short brown hair and beard, wearing a light blue shirt over a white t-shirt, against a plain light background.
Sasha K.
Head of Partnerships, Supplement Brand
It feels less like a tool and more like growth infrastructure.
Young man with short light brown hair wearing a light pink shirt, looking directly at the camera against a white background.
Eric D.
Founder, Skincare Subscription
We were able to decrease our churn rate by 5% using RetentionLab! That saved us over $180,000/year!
Smiling woman with short blonde hair wearing a striped button-up shirt against a pink background.
Sarah J.
Co-Founer @UrbanWear
RetentionLab has been game changer in our retention efforts!
Young man with short light brown hair wearing a light pink shirt, looking directly at the camera against a white background.
Mark Marsh
Founer @Pesters
We saw an increase of 12% in our LTV since working with RetentionLab.
Portrait of a young man with short brown hair and beard, wearing a light blue shirt over a white t-shirt, against a plain light background.
War Baxter
CEO @Unity Fire
Seamless integration, and valuable insights. Thank you RetentionLab!
Young man with short light brown hair wearing a light pink shirt, looking directly at the camera against a white background.
Eric D.
Founer @Laktuzen
So many brands are missing out! I am a RetentionLab fan for life!
Smiling woman with short blonde hair wearing a striped button-up shirt against a pink background.
Sarah J.
Co-Founer @Urbanist
FAQ

Frequently Asked Questions

Everything you need to know before connecting your store.
How is this different from what Klaviyo already shows me?
Klaviyo tells you how your emails perform. RetentionLab tells you which customers are about to stop buying — before you've sent them anything. We identify the problem. Klaviyo is how you fix it. Most of our customers use both together.
Do I need a developer or technical help to get started?
No. You connect your Shopify store with one click and see your first insights in under 3 minutes. No code, no setup calls, no CSV exports. If you can use Shopify, you can use RetentionLab.
What data do you access from my Shopify store?
We read your order history and customer records — that's it. We never access your product inventory, pricing, or payment information. We never share your data with other brands. Your store data is yours and stays yours.
My store is small — will this still be useful?
RetentionLab works best for stores with at least 500 lifetime customers. Below that, cohort analysis becomes less statistically meaningful. If you're not there yet, sign up anyway — your dashboard will improve automatically as your order history grows.
How is this different from Triple Whale or Lifetimely?
Triple Whale focuses on attribution — where your customers came from and what your ads cost. Lifetimely focuses on LTV reporting. RetentionLab focuses on one thing: which customers are about to stop buying, how much revenue that represents, and exactly what to do about it today. We're the only tool built specifically around that question.