Retain the customers you already paid to acquire.
RetentionLab installs directly from the Shopify App Store, scores every customer in your store for churn risk and predicted LTV, and syncs ranked retention audiences into your ESP. First audience lands by end of the same day.
What it does for your retention numbers
Four operator outcomes the moment RetentionLab is connected. Each one runs on first-party Shopify data, scored weekly, synced into your existing ESP flows.
Save customers before they cancel.
We flag every customer 2 to 4 weeks before they're likely to churn, so your Klaviyo winback fires when there's still time to keep them. Recovery rates typically run 2 to 3x calendar-triggered baselines.
Catch the reorder window.
Customers buy on their own cadence, not your calendar's. RetentionLab surfaces each customer when they are actually due to reorder, not 30 days after the average. Reorder revenue compounds quickly.
Sell more to the customers who buy more.
Every customer gets matched to their next likely SKU so your cross-sell flows promote complementary products, not random "you may also like" picks. Higher AOV per cross-sell send.
Stop discounting customers who would pay full price.
Predicted LTV ranks every customer. Suppress promo discounts on the top decile and protect margin on the customers who buy anyway. A 2 to 4 point margin lift over a quarter is common.
Orders
History, line items, totals, dates, fulfillment status
Customers
Profile records with hashed email/phone, address, lifetime metrics
Products
Titles, variants, vendor metadata for affinity scoring
Discounts
Codes and price rules to spot margin-eroding coupon usage
What RetentionLab reads and writes on Shopify
Minimum Shopify scopes only. Read-only by design. All scoring output goes to your ESP, never back to Shopify.
- read_orders: order history, line items, totals
- read_customers: customer records, address, lifetime metrics
- read_products: titles, variants, vendor metadata
- read_discounts: discount codes and price rules
- Nothing on Shopify itself
- Predictive segments and profile properties go to your ESP (Klaviyo, Omnisend, Mailchimp, Postscript)
- Custom metric events for recovered-revenue attribution
- Modify products, inventory, or pricing
- Change customer records or addresses
- Touch fulfillment or shipping status
- Access payment or billing data
- Alter your theme or storefront
How install works
Three steps. Under five minutes of merchant time. First audience lands automatically.
Install on Shopify
One-click OAuth from the Shopify App Store. RetentionLab connects and begins pulling 12 months of order history.
Connect your ESP
In the RetentionLab dashboard, connect Klaviyo, Omnisend, Mailchimp, or Postscript. Credentials encrypted at rest with Fernet.
Audiences sync to your ESP
Predictive segments and per-customer scores appear in your ESP. Refreshes weekly on the standard plan, faster on higher tiers.
Built to pass Shopify App Store review
Encryption everywhere
TLS in transit, AES-256 at rest on AWS RDS and S3 (all public-access blocks enabled). Shopify and ESP credentials encrypted with Fernet symmetric encryption.
Hashed PII
Customer email and phone identifiers are SHA-256 hashed with a unique salt before storage. Read-only Shopify scopes only.
GDPR-ready
Shopify GDPR webhooks honored (customers/data_request, customers/redact, shop/redact). DPA available on request.